Client: Two Lions Trading

Objective: The goal of this project was to establish an identity for a new business venture, Two Lions Trading Limited, that would stand out in the crowded beverage industry.

The name Two Lions refers to both the famous mountain peaks overlooking Vancouver, BC and the Komainu (pair of lion statues) that guard shrines all over Japan. With that in mind, I knew it was important to show a cross cultural connection. The designs had to convey professionalism and expertise of Japanese product as well as appeal to foreign and domestic business partners throughout the beverage industry.

The result was a flexible logo system and color palette that could be used on all company collateral. Together we also created business cards, stationery templates and a set of website assets including custom portraits of the company’s founders.