Client: Canoeist™

Project: Brand identity, branding assets, product & apparel designs and more

Objective: Canoeist is an online historical archive and environmentally responsible apparel company based in New England. I was hired to create a logo that was timeless and traditional but retained a modern feel. The imagery in the logo, the man in the canoe, embodies exploration and the outdoors and is well suited to be the symbol representing the brand. Along with the brand identity marks, we also created some accessories, various apparel pieces, and an e-commerce website to showcase and sell everything. This is ongoing and one of my favorite projects to date.

Visit: canoeist.com | All product photography via Canoeist™