Objective: The goal of this project was to establish an updated look for Kate Johnson and her business, Plant Powered Pilates, that would appeal to her current clientele and attract new clients.
Aside from in-person training in her studio, Kate offers virtual training and coaching courses and has recently focused on building her online presence. She was in need of a new logo and branding assets for her website, as well as something that could be used in headers for workouts/nutrition plans, online courses, and potentially some merch down the road. A big supporter and promoter of plant based diets and sustainable nutrition, Kate wanted a logo that felt organic and floral that wasn’t too literal or limiting to veganism.
Creative Solution: Together we created a fun new identity that was welcoming, a bit abstract and colorful. The full logo system includes a primary logo, secondary logos, icons and color palette.
